Glossier Changed the Makeup Game. Where Does It Go Next?

By

Alexandra Marshall

| Photography by Marius Hansen for WSJ. Magazine

Aug. 31, 2023 8:30 am ET

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(2 min)

The story of Glossier began like so many modern business tales: A young founder disrupts a market, develops cult products, expands into physical retail, reaches a $1 billion valuation—then hits a wall.

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